AGING SMART AWARENESS TRAINING
A CUSTOMIZED, INTERACTIVE WORKSHOP FOR ANY BUSINESS SERVING CLIENTS 55 AND OVER
As a business professional, do you understand the specialized demands of the over 55 market?
Are you aware of their specific needs as consumers of your products or services?
Are you aware how AGEISM may be affecting how you see and treat your customers?
BEING AWARE of the tools available to understand and break free from AGEISM in your business will better prepare you to assist and enhance the quality of life of the people you serve.
IMPROVE YOUR CUSTOMER SERVICES/INCREASE YOUR CLIENT RETENTION
IMPROVE LONG TERM CUSTOMER LOYALTY/ EXPAND YOUR SELF AWARENESS
This awareness training most benefits administration staff for social services for adults and elderly, psychotherapists, mental health counselors, financial planners and advisors, personnel in active adult living centers, and any organization catering to older adults.
AGING SMART AWARENESS is a completely interactive educational training presented in person by its developer/facilitator Michael Philip, BA in Psychology, MA in Communication Arts, Positive Psychology Practitioner, in groups of up to 20 people.
We offer Customized training workshops for employees from front line to executives’ level of companies in every sector serving customers 55 and older to promote skills to enhance patience and empathy, positive relationships, social awareness, and most of all self-awareness. The participants will be able to directly link the training to their jobs.
“According to a recent analysis by AARP, people over 50 now account for more than half of the world’s consumer spending, and their share is projected to grow to 60 percent by 2050. …Companies in the auto industry, financial services, retail and other sectors are coming around to the emerging opportunities of the “longevity economy,” the 1.6 billion people around the world who will be 65 or older by the year 2050.” ¹
¹ Joseph Coughlin, director of M.I.T.’s AgeLab and member of AARP conducts research on how an aging population is changing business. From an article published in the NYT.
BENEFITS TO THE ORGANIZATION:
IMPROVE YOUR CUSTOMER SERVICES: Recognize the unique needs of clients 55 and over.
INCREASE YOUR CLIENT RETENTION: Build empathy skills responsive to your clients ‘needs.
IMPROVE LONG TERM CLIENT LOYALTY: Maintain consistency, integrity, and compassion.
EXPAND YOUR SELF AWARENESS: Understand your own needs and they effect on your clients.
RELEASE: Being affected by negative age beliefs and ageism.
BE AN AGENT OF CHANGE: discouraging institutional practices and policies that perpetuate stereotypes about older adults.
BONUS: Benefit of a positive life changing educational experience for years to come.
TWO FORMATS FOR THE TRAINING:
Aging Smart Awareness Training 1
Duration: 2 hours
Topics are presented with activities and small group breakouts and participation.
Workshop includes:
- Awareness of ageism in our culture: Root causes and consequences.
- Awareness of the specific needs in adults 55 and over, that differ from younger adults.
- One effective resource to meet the specific needs in adults 55 +
Aging Smart Awareness Training 2
Duration: 4 hours (Can be presented in two parts of 2-hours each if preferred)
Each topic is presented with activities and small group breakouts and participation.
Workshop includes:
- Awareness of ageism in our culture and in ourselves: Root causes and consequences.
- Awareness of the specific needs in adults 55 and over, that differ from younger adults.
- Activities for four proven resources/tools to meet the needs in adults 55 +
To request a complementary presentation, CONTACT ME.